To my great delight, the MIPCOM meetings demonstrated that the companies in both sectors were interested in upstream collaboration. In my opinion, the key to success is the work carried out upstream, the creation of worlds designed from the very start for both medias. Are gaming and cartoon companies ready to work more closely than just selling one another licenses? As time goes by, consumers are becoming wary and some big licenses have been resounding flops. The converted products are often rush jobs simply aimed at exploiting an existing property. It must be acknowledged that licensing is rarely a success.
Is licensing a good way for these two sectors to work together? The sole judge in the end is the customer, whose judgment is taken into account through tests carried out during the production process. There is a lot less censorship of video games.
#CARTOON VIDEO GAMES FREE#
Gaming is an area where authors can give free rein to their imagination. These game worlds are creative and modern, with a captive public. I think that increasingly, we will see the video game worlds being exploited. We witnessed an embryonic test of strength on the subject of "which side will convert the other's products." Which sector, cartoons or video games, has the most easily converted worlds? Do video game companies want their products to be converted into cartoons, or do animation studios want their properties to be expanded into games? Video game producers have become financially just as powerful as the senior players in the audiovisual field. They look increasingly like interactive cartoons and have more and more detailed plots. Video games have made a lot of progress since the appearance of CD-ROMs and 32-bit consoles. As far as cartoon producers are concerned, it is only recently that they have been attracted to the interactive field and I am afraid that video game companies do not necessarily need them so much now. But now there are video game producers who have wanted to work in audiovisual for a long time. They made a number of interesting contacts with the idea of turning existing cartoons into games. Only Ubisoft had come with licensing in and licensing out in mind. In the direction of cartoon properties becoming video games or vice versa? The animation tests for Rayman and other Ubisoft properties also appear to have interested a considerable number of audiovisual producers and broadcasters. Ubisoft took a stand at MIPCOM and thus, presented its projects separately. In addition, following the presentation of Roberto, a licensing contract is to be signed between BMG Interactive and a large Canadian producer. The game has a very powerful graphic world and plot framework. Most of the cartoon producers were extremely interested in Space Circus. Two projects, Space Circus, an action-adventure game produced by Infogrames, and Roberto, an educational game initiated by BMG Interactive, were presented to the cartoon companies over the course of these meetings. Will any agreements be finalized due to these meetings? As far as companies in the audiovisual field were concerned, they were impressed by the creativeness and modernity of the games presented at these meetings.
The video game companies were struck by the degree of regulatory and editorial constraint imposed on producers of audiovisual materials, often independently of the wishes of the final consumer. What struck the operators in both fields at these meetings? The aim of these meetings was to find out whether these operators wanted to work together and if so, how.
#CARTOON VIDEO GAMES PRO#
These meetings, organized with the active support of the Reed Midem Organization, and more particularly the MILIA staff, consisted of ten private sessions between three major video game companies, Ubisoft, Infogrames and BMG Interactive and cartoon producers, including Nelvana, Ellipse, EVA, Alliance, Pro Sieben, Cartoon and Mattel. You organized meetings between cartoon and video game producers at the last MIPCOM. Lately, Frédérique has been in demand, but she took time out to answer her most frequently asked questions for AWM. Viewed as a great success, these discussions will be continued in Cannes at MILIA (The International Content Market For Interactive Media) from February 7-11, 1998. At the last MIPCOM, she organized "Informal Encounters" which was designed specifically to promote joint projects between the two industries. Frédérique Doumic is MILIA's special consultant in collaborative ventures between animation producers and interactive gaming companies.
0 kommentar(er)
